Outdoor advertising offers big, bold, powerful storytelling, a range of formats, and unique locations that deliver larger-than-life impact. New mobile, wireless, and digital technologies offer creative and innovative ways to interact and transact with consumers.
Outdoor or OOH (out of home) advertising is rightly seen as a quality way for advertisers to reach their specific target customer. Surprisingly it is an affordable way to spread your message at multiple touch points throughout a customer’s day. Even in high exposure areas, outdoor advertising can still be less expensive than the cost of digital marketing.
Cheap Media is an expert in providing affordable advertising solutions that reach the heart of local markets.
Outdoor advertising today is a diverse mix of billboards, street furniture, transit, and mobile media. The medium has evolved from paper posters and hand-painted signs, to vinyl and digital billboards, to place-based displays and emerging technologies like geofencing and wireless beacons.
Over the years, the only constant has been change. OOH works because OOH as an industry has always embraced change – evolving, transforming, and sometimes even disrupting, in order to stay relevant in today’s digital landscape.
Outdoor advertising has proven accountability especially when combined with other advertising mediums.
Outdoor advertising lets you maximise your budget due to its affordability. Whether it’s a billboard, a bus ad, a poster, or a car magnet, outdoor advertising mediums are cost effective and can be quickly implemented. The great thing about outdoor advertising is that if you are the customer you can’t switch it off.
The quick response saved our bacon, thanks guys.
The long-term viability of your business depends upon being an established brand especially in your area. Outdoor advertising is a great way to bed your brand into your target communities.
Let's talk, and see how we can help you reach your audience.