The best way to kick-start a campaign and build momentum, TV remains the ultimate brand-builder.
TV’s premium content makes it the primary choice for viewers.
TV has always been the best way for advertisers to launch new products, to grow brands and to drive sales. And it’s efficient, cost effective and now even more so than ever before allows for direct targeting with BVOD.
They made sure we got the right spots at a great price, very pleased.
Television advertising today is the most effective way to reach a mass audience and grow your brand rapidly. Television is universally accepted as the best way to kick-start a campaign and build momentum. TV advertising also greatly enhances the results achieved with your other advertising channels.
Associating your brand, company and products with TV advertising is proven to drive sales and brand perception.
TV ratings are accountable and have proven to be accurate.
In Australia, OzTAM and RegionalTAM in-home TV audience panels provide minute-by-minute viewing data – 24 hours per day, seven days a week, 365 days each year – for more than 100 channels (free-to-air and subscription) across dozens of demographic variables.
In addition to broadcast TV ratings, OzTAM measures online catch-up TV and live streaming on devices.
OzTAM and RegionalTAM are constantly reviewed for compliance and suitability, ensuring that they continue to provide a world-class television audience measurement service.
Let's talk, and see how we can help you reach your audience.